When we meet properly, two days after the album launch, the relaxed semi-smirk of a man who is happy with his lot is still firmly in place. Prince Harry reportedly asked him to perform at Prince William's stag do (Snoop declined, claiming he had a prior commitment to go to a barbecue). He counts David Beckham among his closest friends.
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Along the way he has found the time to appear in his own reality TV show and several films, including a memorable cameo as the police informant Huggy Bear in the 2004 movie remake of Starsky and Hutch. Now, after stints as a drug-dealer, a pimp and a director of pornographic movies, he's worth upwards of £100m and has defiantly embraced the mainstream, lending his name to everything from pet food to mobile phone games to the Norton antivirus computer program (slogan: "Hack is Wack"). In 1993 he stormed the charts with his debut album, Doggystyle, which sold more than 4m copies and proved to be a seminal moment in the evolution of gangsta rap. While many of his contemporaries ended up dead or serving life sentences, Snoop took a different direction. He takes a seat on a purple and gold throne, smiles a languid smile, glances appreciatively at the gathered crowd and says: "I love what I do."Īnd indeed, why wouldn't he? The 39-year-old (born Calvin Broadus) was once a Crips gang member who served six months in jail for possession of cocaine shortly after finishing high school in California. It is lucky, given the amount of flammable nylon in this small space, that he no longer seems to be smoking. When Snoop eventually emerges, trailed by bodyguards the size of skyscrapers and a giggling bevy of silicone-enhanced pole-dancers, his eyes are shielded by dark glasses and he is wearing a turquoise blue tracksuit crafted from the finest man-made fibres.
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